15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work!

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Random acts of marketing equals wasted money and time …

… Be strategic; have a plan.

Marketing success requires a long-term commitment. You must build your plan, set your goals, layer your activities and have realistic expectations. Marketing wins are about building a brand and business development victories are achieved by forming connections – both of which take time to achieve.

Marketing is a strategy spelled out in a written plan. Without a written plan, it’s impossible to achieve marketing success. CM² Marketing specializes in creating custom marketing/business development plans. Contact us for a business development assessment.

Companies have learned that it is imperative to have conversations with their customers. Get started connecting with your savvy social media consumers today.

See on Scoop.it – Marketing Your Brand

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]

Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

Lisa Perkins Whitley Coleman‘s insight:

You must make sure your marketing activities fit in with your overal plan. Random acts of marketing waste time and money!

See on www.pammarketingnut.com

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