Distinguish Yourself – Be Responsive

Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client.  As diligent PR professionals do, I created a spreadsheet to track my progress and activity.  Yesterday, I reviewed the overall status and one ugly fact was abundantly…

Are Referred Clients Yours or Not?

Often, solo attorneys and boutique firms rely heavily on referrals from other attorneys for their business. This is referred to passive marketing. Some of these attorneys often quip that they don’t have their own clients. I disagree. You have a unique opportunity to form relationships with these clients, no matter how they came to employ…

Disney’s Approach to Excellence

Here is the last of the columns I wrote from the 2011 LMA National Conference: A member of The Disney Institute delivered the Keynote speech about Disney’s Approach to Business Excellence in the opening session. Who knew that legal marketers could find so much inspiration from and draw so many parallels with an organization that…

Welcome to My Marketing Blog!

Welcome to my new blog where I plan to make posts about case studies, general insights, tips and best practices about marketing and public relations, particularly those related to the legal industry. My name is Lisa Whitley Coleman and I have been in the legal marketing industry for the last eight years. Prior to that I was…