Distinguish Yourself – Be Responsive

Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client.  As diligent PR professionals do, I created a spreadsheet to track my progress and activity.  Yesterday, I reviewed the overall status and one ugly fact was abundantly…

Legal Industry News – Managing Partners Share Forecasts and Insights – Part 1 of 2

Legal Industry News By Lisa Whitley Coleman, 2013 LMATX Dallas City Group Leader and CEO of CM2 Marketing Four Texas Managing Partners recently discussed legal industry news, trends,insights, forecasts,  marketing roles and necessary changes to fundamental law firm business models at an April Legal Marketing Association Dallas City Group panel luncheon hosted by Haynes and Boone…

20 Tools for Your Client Development Tool Kit

Are you familiar with Cordell Parvin? If you aren’t and you are interested in business development, you should take time to familiarize yourself with his books and blog posts. Today, Cordell blogged about 20 Tools for Your Client Development Tool Kit. This post really resonates with me because it echoes the messages I consistently share with my…

Social Media and the Small Business

So, lately, my business partner in CM2 Marketing, Valerie, and I have been getting involved in social networking using MeetUp.  If you haven’t done any MeetUp networking, you are missing out.  There is a group for every interest and Interest Graphing is the most effective way to market your business, according to Simon Salt, digital marketing…

Put Me In, Coach

When you want to improve your golf or tennis game, you hire a coach.  As a matter of fact, when you want to improve any skill, you hire a coach and there are coaches for everything these days, from life skills to parenting – the sky is the limit. So, it should come as no…

Mapping Your Business Development Goals – 10 Tips

It’s impossible to know where you’re going without a plan – you have to map out your marketing and business development goals.  Marketing tasks are costly and all of us want the biggest bang for our buck. At CM2 Marketing, we assist companies in creating comprehensive business development plans and even provide complimentary business development analyses…

Are Referred Clients Yours or Not?

Often, solo attorneys and boutique firms rely heavily on referrals from other attorneys for their business. This is referred to passive marketing. Some of these attorneys often quip that they don’t have their own clients. I disagree. You have a unique opportunity to form relationships with these clients, no matter how they came to employ…

Pitching News Stories to the Media

Done properly, sending story ideas to reporters and bloggers is actually helpful and is exactly what they need in order to do their jobs. As a former reporter, I can assure you that media personnel need story ideas constantly.  In the weekly publications in which I worked, we were required to write a minimum of…