Distinguish Yourself – Be Responsive

Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client.  As diligent PR professionals do, I created a spreadsheet to track my progress and activity.  Yesterday, I reviewed the overall status and one ugly fact was abundantly…

Mapping Your Business Development Goals – 10 Tips

It’s impossible to know where you’re going without a plan – you have to map out your marketing and business development goals.  Marketing tasks are costly and all of us want the biggest bang for our buck. At CM2 Marketing, we assist companies in creating comprehensive business development plans and even provide complimentary business development analyses…