Social Media and the Small Business

So, lately, my business partner in CM2 Marketing, Valerie, and I have been getting involved in social networking using MeetUp.  If you haven’t done any MeetUp networking, you are missing out.  There is a group for every interest and Interest Graphing is the most effective way to market your business, according to Simon Salt, digital marketing…

Pitching News Stories to the Media

Done properly, sending story ideas to reporters and bloggers is actually helpful and is exactly what they need in order to do their jobs. As a former reporter, I can assure you that media personnel need story ideas constantly.  In the weekly publications in which I worked, we were required to write a minimum of…

Leveraging Social Media 101 for Attorneys and Legal Marketers

It is imperative that those engaging in this forum understand that the use of social media is all about conversation.  It is not an advertisement.  Interaction is the name of the game.  When blogging, attorneys need to invite conversations – ask readers what was missed in the post and ask the readers for their thoughts…

Get Social – Tips for Professional Service Providers

Social media is completely about relationships – beginning, maintaining and taking them to the next level.  And, savvy, rain-making professional service providers know that, at the end of the day, clients hire individuals, not firms.  Clients naturally want to feel connected to the businesses they buy from and evolve the relationship from a purely transactional one to…