Tips, Tricks and Techniques for Marketing Your Business


Distinguish Yourself – Be Responsive

Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client.  As diligent PR professionals do, I created a spreadsheet to track my progress and activity.  Yesterday, I reviewed the overall status and one ugly fact was abundantly…

Distinguish Yourself – Be Responsive

Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client.  As diligent PR professionals do, I created a spreadsheet to track my progress and activity.  Yesterday, I reviewed the overall status and one ugly fact was abundantly…

Pitching News Stories to the Media

Done properly, sending story ideas to reporters and bloggers is actually helpful and is exactly what they need in order to do their jobs. As a former reporter, I can assure you that media personnel need story ideas constantly.  In the weekly publications in which I worked, we were required to write a minimum of…