Random acts of marketing equals wasted money and time …
… Be strategic; have a plan.
Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client. As diligent PR professionals do, I created a spreadsheet to track my progress and activity. Yesterday, I reviewed the overall status and one ugly fact was abundantly…
Legal Industry News By Lisa Whitley Coleman, 2013 LMATX Dallas City Group Leader and CEO of CM2 Marketing Four Texas Managing Partners recently discussed legal industry news, trends,insights, forecasts, marketing roles and necessary changes to fundamental law firm business models at an April Legal Marketing Association Dallas City Group panel luncheon hosted by Haynes and Boone…
This is part 2 of a two-part discussion regarding legal industry news, trends, forecast and insights by law firm managing partners. Please see the prior post for the first part. Legal Industry News Innovation McMurray’s next question explored areas within law firms with the greatest need for innovation and re-engineering within law firms. Marketers like…
Are you familiar with Cordell Parvin? If you aren’t and you are interested in business development, you should take time to familiarize yourself with his books and blog posts. Today, Cordell blogged about 20 Tools for Your Client Development Tool Kit. This post really resonates with me because it echoes the messages I consistently share with my…
Marketing Functions Examined Is it time to build up your marketing team? Do you understand the different purposes of marketing functions? For example, many people don’t understand the distinction between marketing and business development. The following article by Susan Van Dyke published on the Canadian Bar Association’s website explains that the marketing function serves to funnel qualified…
Do you ever ask your clients how you’re doing? What they like? What they’d like to see improved? What other work they may have with which you could help? At a recent Legal Marketing Association – Dallas City Group event, a panel of both current and former General Counsel told the audience of attorneys and…
Here is the last of the columns I wrote from the 2011 LMA National Conference: A member of The Disney Institute delivered the Keynote speech about Disney’s Approach to Business Excellence in the opening session. Who knew that legal marketers could find so much inspiration from and draw so many parallels with an organization that…
It’s almost time for the 2012 LMA National Conference, which helped me to remember that I had not yet posted a couple of great columns I wrote about last year’s conference. One of the most well attended sessions each year at the LMA National Conference in the General Counsel Panel. In 2011, the panel consisted of Stephen…
It is imperative that those engaging in this forum understand that the use of social media is all about conversation. It is not an advertisement. Interaction is the name of the game. When blogging, attorneys need to invite conversations – ask readers what was missed in the post and ask the readers for their thoughts…
Social media is completely about relationships – beginning, maintaining and taking them to the next level. And, savvy, rain-making professional service providers know that, at the end of the day, clients hire individuals, not firms. Clients naturally want to feel connected to the businesses they buy from and evolve the relationship from a purely transactional one to…
