Random acts of marketing equals wasted money and time …
… Be strategic; have a plan.
Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client. As diligent PR professionals do, I created a spreadsheet to track my progress and activity. Yesterday, I reviewed the overall status and one ugly fact was abundantly…
My partner, Valerie, made a new contact at a MeetUp event Wednesday who is a professional organizer. She called us up yesterday about helping with an attorney client of hers who is interested in increasing his social media reach. She wanted to know what services we could provide and what we would charge for those…
When you want to improve your golf or tennis game, you hire a coach. As a matter of fact, when you want to improve any skill, you hire a coach and there are coaches for everything these days, from life skills to parenting – the sky is the limit. So, it should come as no…
See on Scoop.it – Marketing Your Brand In our social media-infused world, traditional marketing logic just doesn’t work. See on blogs.hbr.org
See on Scoop.it – Marketing Your Brand Excerpted from article by Joe Pulizzi on Content Marketing Institute: “Whether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of delivering consistently valuable information must be considered throughout the organization as, yes, a…
See on Scoop.it – Marketing Your Brand The Art Of Storytelling In Business Communications And Public Relations… You could make an argument that the Infographic is the new black. Beyond the visual appeal, Infographics push companies to communicate at the industry level. Specifically, Lou Hoffman contends there’s often a gap between the content developed by the…
See on Scoop.it – Marketing Your Brand #1. The need for speed… Social media crisis response brings a new dimension to crisis communications: speed. With social media crisis management, time is of the essence: the first 24 hours are crucial as this is when people will cast their digital nets out and frantically search for information. So…
See on Scoop.it – Marketing Your Brand “Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business. Coca Cola changed its marketing strategy from creative excellence to content excellence. They had realized that social media was able to spread their content and ideas…
See on Scoop.it – Marketing Your Brand “How to write a compelling ‘about me’ page and bio for your website and online profiles” … Writing the perfect pitch and crafting a compelling bio is difficult. That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists wouldn’t…
See on Scoop.it – Marketing Your Brand “Let’s talk about the “F” word – Failure. There’s two opposing groups when it comes to failure – those who accept it as an opportunity for growth, and those who view it as a symbol of weakness. Either way, let’s be honest – failing sucks.” There’s two…
