It’s impossible to know where you’re going without a plan – you have to map out your marketing and business development goals.  Marketing tasks are costly and all of us want the biggest bang for our buck. At CM2 Marketing, we assist companies in creating comprehensive business development plans and even provide complimentary business development analyses to help kick start a formal plan.

Strategic Planning a Must for Optimum Results

The first step for a successful marketing effort is a strategic marketing plan for the firm.  Your plan will make detailed recommendations for improvement or enhancement. Each proposed component of this plan is tailored to meet your expectations and budget.

  • This comprehensive strategic marketing plan will provide you with a detailed description of each approved activity and deliverable, with timing recommendations and cost estimates. This plan will act as a roadmap to success and serves as a step-by-step guide to increasing your visibility, referrals and client base.
  • Your plan will be largely based on extensive research into your target audience to determine how to identify likely clients and the most effective way to reach them. This research helps to build a comprehensive target list with the names and contact information of your best client prospects and referral sources.  This target list will enhance your own business development by helping you plan and track your networking activities.
  • We will provide regular tracking and reporting of all relevant metrics to measure campaign results and adjust the strategic plan, as needed.  This includes ongoing consultations to review the overall plan, campaign status and results and other marketing opportunities as they arise.

Learn more about the specifics of creating a business development plan: Mapping Your Business Development Goals – 10 Tips