Random acts of marketing equals wasted money and time …
… Be strategic; have a plan.
It’s impossible to know where you’re going without a plan – you have to map out your marketing and business development goals. Marketing tasks are costly and all of us want the biggest bang for our buck. At CM2 Marketing, we assist companies in creating comprehensive business development plans and even provide complimentary business development analyses…
Often, solo attorneys and boutique firms rely heavily on referrals from other attorneys for their business. This is referred to passive marketing. Some of these attorneys often quip that they don’t have their own clients. I disagree. You have a unique opportunity to form relationships with these clients, no matter how they came to employ…
I recently heard Robert Swayze, CFO at Gardere Wynne Sewell LLP, make a statement to that effect at a panel discussion hosted by the Dallas City Group of the Texas Chapter of the Legal Marketing Association. When he said it, I did a double-take. Did someone who crunches numbers and oversees spending at a large…
Here is the last of the columns I wrote from the 2011 LMA National Conference: A member of The Disney Institute delivered the Keynote speech about Disney’s Approach to Business Excellence in the opening session. Who knew that legal marketers could find so much inspiration from and draw so many parallels with an organization that…
It is imperative that those engaging in this forum understand that the use of social media is all about conversation. It is not an advertisement. Interaction is the name of the game. When blogging, attorneys need to invite conversations – ask readers what was missed in the post and ask the readers for their thoughts…
Social media is completely about relationships – beginning, maintaining and taking them to the next level. And, savvy, rain-making professional service providers know that, at the end of the day, clients hire individuals, not firms. Clients naturally want to feel connected to the businesses they buy from and evolve the relationship from a purely transactional one to…
Welcome to my new blog where I plan to make posts about case studies, general insights, tips and best practices about marketing and public relations, particularly those related to the legal industry. My name is Lisa Whitley Coleman and I have been in the legal marketing industry for the last eight years. Prior to that I was…
