CM2 Marketing Arranges Services Trade to Acquire New Website

Categories: Press Releases

Dallas, TX CM2 Marketing is pleased to unveil its new website located at This new site showcases the company’s talents in website design and content, and offers information about the company and its services. In addition, CM2’s new site provides a gateway to its blog – Marketing Tales from the Trenches, a blog offering marketing and public relations insights, tips and case studies.

Like many new start-up companies, CM2 Marketing’s finances were extremely tight upon opening its doors. There simply were not available funds to finance an extra expenditure for its website.  The company did what many do and used a simplistic template available from its web hosting provider.

“Besides the obvious problems with a simple template such as not having the capability to make design changes or create a compelling design, this template created marketing problems for our company,” said Lisa Whitley Coleman, CEO of CM2. “We are experienced at creating award-winning websites and compelling content but could not afford traditional routes to showcase those talents. Our experience was gained when we worked in-house with companies who had the budgets to hire web designers and developers we directed to create top-notch websites.”

For several months, CM2 searched for a solution until we met the perfect partner with which to arrange a services trade.  Cornerstone BTI has an excellent website designer/developer on staff, Michelle LeBlanc. Michelle agreed to work with us to create a WordPress site while we updated Cornerstone’s content.  Cornerstone is finishing up its new design with its fresh content, and expects to launch soon.

For every problem, there is a solution.  “It’s important for start-ups to find creative workarounds to advance their companies,” Coleman said. “We couldn’t be more pleased with our services partnership and the outcome.”

CM2 Marketing is a full-service, Texas-based marketing company that partners with professional services firms and companies to create customized marketing, business development and public relations services at cost-effective rates. We develop a true partnership with our clients rather than fulfilling the role of a mere contractor.  Our success is dependent on your success and we have a long-term stake in your achievements. For detailed information about CM2 Marketing, visit

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Author: cm2marketing