General counsel Archives

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Corporate Events

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Random Acts …

Random acts of marketing equals wasted money and time …

Purposeful Marketing

… Be strategic; have a plan.

Successful Marketing

Marketing success requires a long-term commitment. You must build your plan, set your goals, layer your activities and have realistic expectations. Marketing wins are about building a brand and business development victories are achieved by forming connections – both of which take time to achieve.

Strategic Marketing

Marketing is a strategy spelled out in a written plan. Without a written plan, it’s impossible to achieve marketing success. CM² Marketing specializes in creating custom marketing/business development plans. Contact us for a business development assessment.

Social Media Plans

Companies have learned that it is imperative to have conversations with their customers. Get started connecting with your savvy social media consumers today.

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28Jan

Creating Client Loyalty: Earn Their Repeat Business and Referrals

Do you ever ask your clients how you’re doing? What they like? What they’d like to see improved? What other work they may have with which you could help? At a recent Legal Marketing Association – Dallas City Group event, a panel of both current and former General Counsel told the audience of attorneys and…

18Jan

Achieving Win-Win Relationships with Your Clients

It’s almost time for the 2012 LMA National Conference, which helped me to remember that I had not yet posted a couple of great columns I wrote about last year’s conference. One of the most well attended sessions each year at the LMA National Conference in the General Counsel Panel. In 2011, the panel consisted of Stephen…