Random acts of marketing equals wasted money and time …
… Be strategic; have a plan.
Here is the last of the columns I wrote from the 2011 LMA National Conference: A member of The Disney Institute delivered the Keynote speech about Disney’s Approach to Business Excellence in the opening session. Who knew that legal marketers could find so much inspiration from and draw so many parallels with an organization that…
It’s almost time for the 2012 LMA National Conference, which helped me to remember that I had not yet posted a couple of great columns I wrote about last year’s conference. One of the most well attended sessions each year at the LMA National Conference in the General Counsel Panel. In 2011, the panel consisted of Stephen…
It is imperative that those engaging in this forum understand that the use of social media is all about conversation. It is not an advertisement. Interaction is the name of the game. When blogging, attorneys need to invite conversations – ask readers what was missed in the post and ask the readers for their thoughts…
Social media is completely about relationships – beginning, maintaining and taking them to the next level. And, savvy, rain-making professional service providers know that, at the end of the day, clients hire individuals, not firms. Clients naturally want to feel connected to the businesses they buy from and evolve the relationship from a purely transactional one to…
Welcome to my new blog where I plan to make posts about case studies, general insights, tips and best practices about marketing and public relations, particularly those related to the legal industry. My name is Lisa Whitley Coleman and I have been in the legal marketing industry for the last eight years. Prior to that I was…
