Pitching News Stories to the Media

Done properly, sending story ideas to reporters and bloggers is actually helpful and is exactly what they need in order to do their jobs. As a former reporter, I can assure you that media personnel need story ideas constantly.  In the weekly publications in which I worked, we were required to write a minimum of…

Disney’s Approach to Excellence

Here is the last of the columns I wrote from the 2011 LMA National Conference: A member of The Disney Institute delivered the Keynote speech about Disney’s Approach to Business Excellence in the opening session. Who knew that legal marketers could find so much inspiration from and draw so many parallels with an organization that…

Achieving Win-Win Relationships with Your Clients

It’s almost time for the 2012 LMA National Conference, which helped me to remember that I had not yet posted a couple of great columns I wrote about last year’s conference. One of the most well attended sessions each year at the LMA National Conference in the General Counsel Panel. In 2011, the panel consisted of Stephen…

Leveraging Social Media 101 for Attorneys and Legal Marketers

It is imperative that those engaging in this forum understand that the use of social media is all about conversation.  It is not an advertisement.  Interaction is the name of the game.  When blogging, attorneys need to invite conversations – ask readers what was missed in the post and ask the readers for their thoughts…

Get Social – Tips for Professional Service Providers

Social media is completely about relationships – beginning, maintaining and taking them to the next level.  And, savvy, rain-making professional service providers know that, at the end of the day, clients hire individuals, not firms.  Clients naturally want to feel connected to the businesses they buy from and evolve the relationship from a purely transactional one to…