professional service providers Archives

At a Marketing Crossroads?

We can help you find the right path to increased revenue!

Corporate Events

Take the headache out of your event planning and let CM² make your next event the talk of the town.

Random Acts …

Random acts of marketing equals wasted money and time …

Purposeful Marketing

… Be strategic; have a plan.

Successful Marketing

Marketing success requires a long-term commitment. You must build your plan, set your goals, layer your activities and have realistic expectations. Marketing wins are about building a brand and business development victories are achieved by forming connections – both of which take time to achieve.

Strategic Marketing

Marketing is a strategy spelled out in a written plan. Without a written plan, it’s impossible to achieve marketing success. CM² Marketing specializes in creating custom marketing/business development plans. Contact us for a business development assessment.

Social Media Plans

Companies have learned that it is imperative to have conversations with their customers. Get started connecting with your savvy social media consumers today.

WBE Certified and
HUB Certification Pending

19Jan

Disney’s Approach to Excellence

Here is the last of the columns I wrote from the 2011 LMA National Conference: A member of The Disney Institute delivered the Keynote speech about Disney’s Approach to Business Excellence in the opening session. Who knew that legal marketers could find so much inspiration from and draw so many parallels with an organization that…

18Jan

Achieving Win-Win Relationships with Your Clients

It’s almost time for the 2012 LMA National Conference, which helped me to remember that I had not yet posted a couple of great columns I wrote about last year’s conference. One of the most well attended sessions each year at the LMA National Conference in the General Counsel Panel. In 2011, the panel consisted of Stephen…

15Jun

Get Social – Tips for Professional Service Providers

Social media is completely about relationships – beginning, maintaining and taking them to the next level. And, savvy, rain-making professional service providers know that, at the end of the day, clients hire individuals, not firms. Clients naturally want to feel connected to the businesses they buy from and evolve the relationship from a purely transactional one to…