Random acts of marketing equals wasted money and time …
… Be strategic; have a plan.
Anyone who runs or owns a website needs to maximize their SEO. In doing so, you will gain traffic to your site – traffic that is likely to convert into paying customers. If this is all new to you, here are five good Social Media SEO strategies you should use for your website. Read…
Done properly, sending story ideas to reporters and bloggers is actually helpful and is exactly what they need in order to do their jobs. As a former reporter, I can assure you that media personnel need story ideas constantly. In the weekly publications in which I worked, we were required to write a minimum of…
It is imperative that those engaging in this forum understand that the use of social media is all about conversation. It is not an advertisement. Interaction is the name of the game. When blogging, attorneys need to invite conversations – ask readers what was missed in the post and ask the readers for their thoughts…
Social media is completely about relationships – beginning, maintaining and taking them to the next level. And, savvy, rain-making professional service providers know that, at the end of the day, clients hire individuals, not firms. Clients naturally want to feel connected to the businesses they buy from and evolve the relationship from a purely transactional one to…
