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Our client, The Willis Law Group, wanted to differentiate the type of law it practices by creating a couple of logos for use in its marketing materials. We created these sleek, modern designs to meet their needs. The final design inspires confidence with the “tough-as-steel” look and the laser creates visual action that is dead-on in hitting its target.
The firm is also transitioning from pure defense work and removed its previous tagline to signify this shift. We went to a more modernized font by utilizing a sans serif font rather than the traditional Times New Roman font used in its previous logo.