We offer a variety of services, including:

Communications

Advertising Campaigns

The CM2 team has the expertise and flair to create powerful advertising campaigns across print, broadcast, outdoor and online media. Our advertising work has been recognized by the Legal Marketing Association and the Communicator Awards.

Announcements

Whether you are announcing a new partner, associate, office or a prestigious award, CM2 can design, print and distribute important communications for your firm or company.

Article Ghost Writing & Placement

Need to quickly pen an article for publication or an upcoming industry conference but can’t spare the time? Let CM2’s award-winning, professional journalist collaborate with you to take your ideas and quickly turn them into by-lined articles. The article will reinforce your expertise to your target audience and support your brand. CM2 can also identify appropriate publications and submit your articles for potential placement.

Attorney Profiles

Are you tired of standard bios that go on and on and on? Differentiate yourself from your competitors by creating a feature piece about you and your practice that will help you stand out from the crowd.

Blogs

Blogs are often the easiest method to quickly establish you as an expert in your target practice area. With minimal effort on your part, CM2 can report on news and updates to add even more keyword-rich content to associate you with this practice area. We can help with this effort by creating, maintaining and promoting your blog, as well as developing a schedule for posting that includes outlines, drafts or ghost-written content.

Crisis Communications

CM2 has the experience to counsel companies, firms and their clients facing a crisis situation with the potential to cause harm to their public reputation. We have the resources necessary to help firms and companies manage a crisis situation. From the development of strategic media messaging, crisis communication plans, internal communications and media training, we provide solutions to help you be prepared to protect your public reputation.

Media Outreach Campaigns

CM2 is experienced at developing and executing successful media outreach campaigns to position you as a media expert and to focus attention on relevant accomplishments such as new products and services, new locations, charitable organizations, significant case wins, speaking engagements and honors.

Media Training

Whether you need to prepare for an important interview, or want to be ready the next time a reporter calls, CM2 has a former journalist on staff who will provide the training you need to make you shine when talking to the media.

Press Releases

CM2 can develop and distribute press releases on relevant client and professional accomplishments on a regular basis. This will reinforce your brand and keep you top of mind for clients and referral sources.

Social Media

CM2 can create a coordinated and strategic social media persona for your company and make regular posts to expand your exposure in various social media outlets, including a blog, Facebook, Google+, LinkedIn, and Twitter. We have created a “Get Social” package that includes everything you need to get started creating your own online conversations.

Speech Writing

CM2‘s award-winning former journalist has considerable speech-writing experience and will collaborate with you to craft a speech your audience will be delighted to hear.

Talking Points

Whether you are preparing for a client meeting, or a media interview, CM2
will guide you in developing talking points to assist you in reaching your desired outcome.

Website Development & Content

CM2 is experienced in creating award-winning, eye-catching websites with compelling, dynamic content. In general, thanks to the Internet, people are accustomed to current and relevant content that is frequently updated. CM2 also provides content updates and will provide update support.

Business Development

Brand Strategy & Logo Development

CM2
works with firms and companies to help them develop a logo and strategically communicate their brand; assists companies in creating brands and logos that distinguish them from their competition and make their brand memorable with their target audiences.

Brochures, Proposals & RFP Responses

Brochures can serve as a first impression of your company and can also fill the role of the important leave-behind, lasting impression of your firm or company. CM2 will work with you to create a brochure that delivers your message concisely and effectively.
Your firm or company should be prepared to provide a compelling response to any request for proposal (RFP) or other proposal opportunity. This proposal should demonstrate an understanding of the prospective client’s business and the current challenge, along with any unique considerations. CM2 can create a professionally designed, polished proposal template that is both aesthetically pleasing and easy to read. CM2 is also highly skilled at completing research and creating effective, polished content for proposals.

Business Development Plans

The CM2 team is adept at developing a business development plan that will become your road map to success. A successful plan identifies viable business development opportunities, new referral sources and includes specific opportunities to strategically connect with your targets. It formally sets specific goals that can be tracked to measure results.

Client Teams & Industry Teams

CM2 can assist with targeting and expanding key client accounts and niche practices.

Coaching

The CM2 Team can assist you with accomplishing your business development goals by coaching you on specific tactics and holding you accountable for business development activities. This will include spending 2-4 hours together per month and an additional 10-20 hours of your time per each month on business development and networking activities, including the time to record and report on these efforts.

Competitive Intelligence

CM2 will closely monitor and regularly report on the activities of your competitors, clients and prospective clients.

Direct Mail & Email Campaigns

CM2 will develop and manage creative direct mail and email campaigns, allowing your firm to communicate directly with your target audience using techniques such as mobile messaging, email newsletters and promotional letters.

Event Planning

CM2 can deftly manage your client events from conception through successful execution, leaving you to accept the thanks from your well-entertained clients.

Legal Rankings (Best Lawyers, Chambers, Super Lawyers)

Working with your industry experts, CM2 will manage the process of your firm’s and individual attorney’s participation in various legal rankings. This will include ensuring the submission process is followed and deadlines are met. CM2 will collaborate with you to write the case and matter narratives, ensuring your messaging is clear and consistent.

Project Management

Are time-consuming activities clogging up your calendar and stealing your support staff’s availability? Let CM2
coordinate the materials and tasks necessary to successfully complete the project.

Research

Meeting with a potential new client and need to know more about them, or would you like to win work away from a competitor but aren’t sure of the best approach? CM2 will uncover and compile strategic information to develop a complete picture of the prospect and competition.

Seminars & Webinars

Complimentary client seminars and webinars are great ways to add value to the client relationship. CM2 will work with you to develop the content and deftly manage the event from conception through successfully obtaining the appropriate continuing education credit.

Speaking Engagements

CM2 is experienced in identifying and obtaining targeted speaking opportunities in front of prospect-rich groups within the practice areas targeted for growth.

Staff Training

CM2 will train new staff members in the area of marketing to ensure consistency with the use of your logo in printed materials, on-line and in your brand messaging. CM2 will also train your staff in proper methods for taking calls from the media to ensure you have the best possible opportunity for participation in media stories.

Strategic Planning

Strategic planning is critical to your firm’s growth and continued success, especially in these challenging times. CM2 has the experience and industry knowledge to chart your course to continued success.