Often, solo attorneys and boutique firms rely heavily on referrals from other attorneys for their business. This is referred to passive marketing. Some of these attorneys often quip that they don’t have their own clients. I disagree.

You have a unique opportunity to form relationships with these clients, no matter how they came to employ your services.

Read more on this topic and learn more about Active vs. Passive marketing in this article posted in Above the Law: From Biglaw to Boutique: A Marketing Matrix By TOM WALLERSTEIN.