business development Archives

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Corporate Events

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Random Acts …

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Purposeful Marketing

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Successful Marketing

Marketing success requires a long-term commitment. You must build your plan, set your goals, layer your activities and have realistic expectations. Marketing wins are about building a brand and business development victories are achieved by forming connections – both of which take time to achieve.

Strategic Marketing

Marketing is a strategy spelled out in a written plan. Without a written plan, it’s impossible to achieve marketing success. CM² Marketing specializes in creating custom marketing/business development plans. Contact us for a business development assessment.

Social Media Plans

Companies have learned that it is imperative to have conversations with their customers. Get started connecting with your savvy social media consumers today.

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14Sep

Distinguish Yourself – Be Responsive

Over the past three weeks, I’ve been sending out quite a few emails and leaving several voice mails for story and presentation pitches on behalf of a client. As diligent PR professionals do, I created a spreadsheet to track my progress and activity. Yesterday, I reviewed the overall status and one ugly fact was abundantly…

11May

Legal Industry News – Managing Partners Share Forecasts and Insights – Part 2 of 2

This is part 2 of a two-part discussion regarding legal industry news, trends, forecast and insights by law firm managing partners. Please see the prior post for the first part. Legal Industry News Innovation McMurray’s next question explored areas within law firms with the greatest need for innovation and re-engineering within law firms. Marketers like…

13Mar

20 Tools for Your Client Development Tool Kit

Are you familiar with Cordell Parvin? If you aren’t and you are interested in business development, you should take time to familiarize yourself with his books and blog posts. Today, Cordell blogged about 20 Tools for Your Client Development Tool Kit. This post really resonates with me because it echoes the messages I consistently share with my…

28Jan

Creating Client Loyalty: Earn Their Repeat Business and Referrals

Do you ever ask your clients how you’re doing? What they like? What they’d like to see improved? What other work they may have with which you could help? At a recent Legal Marketing Association – Dallas City Group event, a panel of both current and former General Counsel told the audience of attorneys and…

04Sep

Put Me In, Coach

When you want to improve your golf or tennis game, you hire a coach. As a matter of fact, when you want to improve any skill, you hire a coach and there are coaches for everything these days, from life skills to parenting – the sky is the limit. So, it should come as no…

07Jul

Are Referred Clients Yours or Not?

Often, solo attorneys and boutique firms rely heavily on referrals from other attorneys for their business. This is referred to passive marketing. Some of these attorneys often quip that they don’t have their own clients. I disagree. You have a unique opportunity to form relationships with these clients, no matter how they came to employ…

28Jun

“ROI Cannot Truly Be Tracked”

I recently heard Robert Swayze, CFO at Gardere Wynne Sewell LLP, make a statement to that effect at a panel discussion hosted by the Dallas City Group of the Texas Chapter of the Legal Marketing Association. When he said it, I did a double-take. Did someone who crunches numbers and oversees spending at a large…