Random acts of marketing equals wasted money and time …
… Be strategic; have a plan.
Are you familiar with Cordell Parvin? If you aren’t and you are interested in business development, you should take time to familiarize yourself with his books and blog posts. Today, Cordell blogged about 20 Tools for Your Client Development Tool Kit. This post really resonates with me because it echoes the messages I consistently share with my…
It’s impossible to know where you’re going without a plan – you have to map out your marketing and business development goals. Marketing tasks are costly and all of us want the biggest bang for our buck. At CM2 Marketing, we assist companies in creating comprehensive business development plans and even provide complimentary business development analyses…
Often, solo attorneys and boutique firms rely heavily on referrals from other attorneys for their business. This is referred to passive marketing. Some of these attorneys often quip that they don’t have their own clients. I disagree. You have a unique opportunity to form relationships with these clients, no matter how they came to employ…
I recently heard Robert Swayze, CFO at Gardere Wynne Sewell LLP, make a statement to that effect at a panel discussion hosted by the Dallas City Group of the Texas Chapter of the Legal Marketing Association. When he said it, I did a double-take. Did someone who crunches numbers and oversees spending at a large…
