Random acts of marketing equals wasted money and time …
… Be strategic; have a plan.
Are you familiar with Cordell Parvin? If you aren’t and you are interested in business development, you should take time to familiarize yourself with his books and blog posts. Today, Cordell blogged about 20 Tools for Your Client Development Tool Kit. This post really resonates with me because it echoes the messages I consistently share with my…
Do you ever ask your clients how you’re doing? What they like? What they’d like to see improved? What other work they may have with which you could help? At a recent Legal Marketing Association – Dallas City Group event, a panel of both current and former General Counsel told the audience of attorneys and…
Anyone who runs or owns a website needs to maximize their SEO. In doing so, you will gain traffic to your site – traffic that is likely to convert into paying customers. If this is all new to you, here are five good Social Media SEO strategies you should use for your website. Read…
It’s impossible to know where you’re going without a plan – you have to map out your marketing and business development goals. Marketing tasks are costly and all of us want the biggest bang for our buck. At CM2 Marketing, we assist companies in creating comprehensive business development plans and even provide complimentary business development analyses…
I recently heard Robert Swayze, CFO at Gardere Wynne Sewell LLP, make a statement to that effect at a panel discussion hosted by the Dallas City Group of the Texas Chapter of the Legal Marketing Association. When he said it, I did a double-take. Did someone who crunches numbers and oversees spending at a large…
